Google SEO War


Stop-words_PoliceGoogle SEO War

How To Win Google’s SEO War: “Stop Words”

Words Ignored By Search Engines
Most search engines do not consider extremely common words in order to speed up search results or to save disk space. These filtered words are known as “Stop Words”.

If you are an SEO freak, you definitely may have come across the term stop words. And you may also have heard that stop words are harmful, especially when you’re optimizing your blog post for Google.

So what are stop words? What’s their role in SEO? Are they really harmful? These are the exact questions, which I’m going to answer in this blog post.

What are Stop words and How Google Treats Them  Within The Google SEO War?

Stop words are some words, which are completely ignored by search engines.Words like, the, an, a, of, or, many, etc. Constitutes about 25% of the blog posts around the web. They have nothing to do with the content. Search engines, in both search queries and in results, often ignore them.

Search engines do maintain a list of Google stop words – (Credits: Ranks.nl: Stopwords) that are ignored or filtered out.

Why search engines including Google ignore stop words?
Within Google SEO War against “Stop-Words” often cause many problems to search engines like ambiguity, server load problems, etc. It also helps search engines deliver instant results. If these words have nothing to do with the retrieval of the results, then it does make sense to filter out stop words from search queries and results.

For example of the Google SEO War regards “Stop-Words”,
If a blog post @ example.com/stop-words is ranking for the keyword, “what is meant by stop word” then it would also rank for “what is stop word” as you might expect. The stop word here is “is meant by”. Search engines, save a lot of time by ignoring these beautifying stop words.

When will search engines consider stop words as meaningful?
When there is a difference in meaning when stop words are filtered out, then stop words are considered.

The search engine interprets the meaning of the search query by looking at the words along the main keyword.

Consider the example search query,
Matrix: Math concept.
The Matrix: Movie.

In here, Google SEO War, “the” is the stop word. Google DOES consider the stop word in this case. Because, in this case, without the stop word (“the”), the meaning would be completely different.

A question may arise, how search engines distinguish between the meanings of the above two search terms. Search engines do maintain the list of phrases, in which stop words should not be filtered out.

If the search results of the two queries (with and without stop words) are different, search engines like Google include those two queries to their exception list. This happens simultaneously as the user searches.

Sometimes you may have noticed Google returning irrelevant results for some search queries. In that case, search engines ignore stop words when it was actually necessary.

What’s their role in Google SEO War?
Many of the SEO experts and even Yoast plugin suggests you to remove stop words from a Blog post URL, Blog post title, and focus keyword. They say that including stop words, lowers the ranking of blog posts in SERPs. Stop words hurt SEO: It’s not completely true.

I myself have come across many blogs, who even not bother about stop words and rank higher in Google.

Google’s main aim is to enhance user experience. Filtering out stop words, many of the times spoils the user experience.

Stop words are necessary for beautifying the sentences. They fill meaning to the sentences. Google is becoming smarter day by day; it’s also realizing that discouraging usage of stop words spoils user experience.

Final words on Google SEO War of “Stop-Words”
Therefore, I can say that: “Stop words does not hurt SEO, but excessive usage do so.” Using stop words limitedly and not using them unnecessarily is the best practice, as far as Google is concerned.

Also, remember that it is advisable to keep the blog post URL, short, and self-explanatory. Filtering out all stop words in the URLs seems unnatural.  The same also applies to the post titles.

Google and other search engines are becoming smarter day by day. They recognize most of the stop words as useful words. However, it’s a best practice to filter out unnecessary stop words from the blog post title and URL.

If you have, any doubts do comment and if this post has helped, do share.

You may be interested in below is a comprehensive list of words ignored by search engines:


 

a
able
about
above
abroad
according
accordingly
across
actually
adj
after
afterwards
again
against
ago
ahead
ain’t
all
allow
allows
almost
alone
along
alongside
already
also
although
always
am
amid
amidst
among
amongst
an
and
another
any
anybody
anyhow
anyone
anything
anyway
anyways
anywhere
apart
appear
appreciate
appropriate
are
aren’t
around
as
a’s
aside
ask
asking
associated
at
available
away
awfully
b
back
backward
backwards
be
became
because
become
becomes
becoming
been
before
beforehand
begin
behind
being
believe
below
beside
besides
best
better
between
beyond
both
brief
but
by
c
came
can
cannot
cant
can’t
caption
cause
causes
certain
certainly
changes
clearly
c’mon
co
co.
com
come
comes
concerning
consequently
consider
considering
contain
containing
contains
corresponding
could
couldn’t
course
c’s
currently
d
dare
daren’t
definitely
described
despite
did
didn’t
different
directly
do
does
doesn’t
doing
done
don’t
down
downwards
during
e
each
edu
eg
eight
eighty
either
else
elsewhere
end
ending
enough
entirely
especially
et
etc
even
ever
evermore
every
everybody
everyone
everything
everywhere
ex
exactly
example
except
f
fairly
far
farther
few
fewer
fifth
first
five
followed
following
follows
for
forever
former
formerly
forth
forward
found
four
from
further
furthermore
g
get
gets
getting
given
gives
go
goes
going
gone
got
gotten
greetings
h
had
hadn’t
half
happens
hardly
has
hasn’t
have
haven’t
having
he
he’d
he’ll
hello
help
hence
her
here
hereafter
hereby
herein
here’s
hereupon
hers
herself
he’s
hi
him
himself
his
hither
hopefully
how
howbeit
however
hundred
i
i’d
ie
if
ignored
i’ll
i’m
immediate
in
inasmuch
inc
inc.
indeed
indicate
indicated
indicates
inner
inside
insofar
instead
into
inward
is
isn’t
it
it’d
it’ll
its
it’s
itself
i’ve
j
just
k
keep
keeps
kept
know
known
knows
l
last
lately
later
latter
latterly
least
less
lest
let
let’s
like
liked
likely
likewise
little
look
looking
looks
low
lower
ltd
m
made
mainly
make
makes
many
may
maybe
mayn’t
me
mean
meantime
meanwhile
merely
might
mightn’t
mine
minus
miss
more
moreover
most
mostly
mr
mrs
much
must
mustn’t
my
myself
n
name
namely
nd
near
nearly
necessary
need
needn’t
needs
neither
never
neverf
neverless
nevertheless
new
next
nine
ninety
no
nobody
non
none
nonetheless
noone
no-one
nor
normally
not
nothing
notwithstanding
novel
now
nowhere
o
obviously
of
off
often
oh
ok
okay
old
on
once
one
ones
one’s
only
onto
opposite
or
other
others
otherwise
ought
oughtn’t
our
ours
ourselves
out
outside
over
overall
own
p
particular
particularly
past
per
perhaps
placed
please
plus
possible
presumably
probably
provided
provides
q
que
quite
qv
r
rather
rd
re
really
reasonably
recent
recently
regarding
regardless
regards
relatively
respectively
right
round
s
said
same
saw
say
saying
says
second
secondly
see
seeing
seem
seemed
seeming
seems
seen
self
selves
sensible
sent
serious
seriously
seven
several
shall
shan’t
she
she’d
she’ll
she’s
should
shouldn’t
since
six
so
some
somebody
someday
somehow
someone
something
sometime
sometimes
somewhat
somewhere
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sorry
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specify
specifying
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sub
such
sup
sure
t
take
taken
taking
tell
tends
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than
thank
thanks
thanx
that
that’ll
thats
that’s
that’ve
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theirs
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then
thence
there
thereafter
thereby
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therefore
therein
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there’s
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there’ve
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they’d
they’ll
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think
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thoroughly
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throughout
thru
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too
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tries
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twice
two
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underneath
undoing
unfortunately
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unlikely
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unto
up
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use
used
useful
uses
using
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value
various
versus
very
via
viz
vs
w
want
wants
was
wasn’t
way
we
we’d
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well
we’ll
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186 thoughts on “Google SEO War

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